TMA Quick Insights for Q3 2026

Insights show YouTube, JioHotstar, and Inshorts as leading platforms with top ad spends, confirming their dominion in the digital media industry. Further, JioHotstar and Book My Show boast massive unique views. Ad formats like Banners, Videos, and Articles are popular for their effective reach and ROI. Amplify your brand’s narrative with these platforms, leveraging their superior reach, engagement metrics, and ROI for your national campaigns, premium launches, and corporate branding ventures.

Top Medias with Highest Ad Spend

YouTube

YouTube, with its unparalleled market leadership and an astounding total spend of ₹13.47Cr in digital, commands the trust of national advertisers and premium brands. It's a robust platform for audience reach, boasting a broad user profile, driving visibility, recall, and commendable ROI. It's the chosen destination for corporate branding, premium launches, and national campaigns, adapting smoothly to the digital vertical. Engage with YouTube and ensure your brand story resounds across the country!

JioHotstar

As the unrivaled market leader, JioHotstar unleashes the power of digital with a staggering total spend of ₹130.1Cr, capturing audiences nationwide. Advertisers turn to us for high-profile campaigns, premium launches, and corporate branding because of our broad reach and precise audience profile. On JioHotstar visibility isn't just assured, it's maximized - promoting a potent brand recall. Get the highest return on your investment. Embrace the digital revolution and create an impact with JioHotstar.

Inshorts

As a market leader in the digital domain, Inshorts proudly boasts a staggering total spend of ₹98.26L. Our exceptional reach and distinctive audience profile make us the first preference for national campaigns, premium launches, and corporate branding. Advertisers choose us for unparalleled visibility, impressive recall, and stellar ROI. Inshorts naturally translates advertising goals into digital masterpieces, delivering persuasive, professional, and impactful campaigns. Trust us to transform your brand narrative.

Swiggy

Exemplifying market leadership, Swiggy commands the highest digital Total Spend of ₹61.17L, creating an ideal platform for advertisers. With a broad audience profile and far-reaching impact, Swiggy is the go-to choice for national campaigns, premium launches, and corporate branding. Its renowned visibility and recall statistics promise robust ROI, while naturally adapting to the digital vertical. Engage with Swiggy's platform for persuasive, impactful brand promotion that turns the professional into phenomenal.

Spotify

Spotify, the unrivaled market leader, reigns supreme with the highest total digital spend of ₹47.98L, making it the preferred platform for national campaigns, premium brand launches, and corporate branding. Our discerning audience profile, expansive reach and solid recall offer impactful visibility, ensuring a formidable ROI. Intuitively adapted to the digital vertical, Spotify persistently delivers persuasive and professional results, making it the go-to choice for discerning advertisers.

Popular Medias with Unique Views

JioHotstar

Exhibiting market leadership with a staggering 8.3K unique views, JioHotstar is revolutionizing the digital arena, ensuring remarkable visibility and ROI for advertisers. Our characterized audience profile and extensive reach make us the preferred platform for executing national campaigns, premium launches, and corporate branding. In a digital-first world, JioHotstar adapts fluidly, solidifying impressive recall. With persuasive and professional communication, we promise impactful branding that stands out. Root your brand's digital journey with us, for superior outcomes, today!

Book My Show

Established as the industry's unmatched titan, Book My Show reigns supreme with an unparalleled record of 4.6K unique views, dwarfing competitors in the digital sphere. Our audience profile's reach is vast and versatile, making us the preferred choice for nationwide campaigns, high-profile launches, and elevated corporate branding. Benefit from exceptional visibility, impactful recall, and impressive ROI with Book My Show. Expertly morphing into the digital vertical, we guarantee your brand the persuasive power and professional presentation it deserves.

YourStory

YourStory dominates the digital hemisphere with the highest unique views amassing to 4.172K, positioning itself as a market leader. Advertisers distinctly prefer us for national campaigns, premium launches and corporate branding given our solid reach and interactive audience profile. Owing to our exceptional visibility, audience recall and unparalleled ROI, we've naturally adapted to the digital vertical. Trust YourStory for persuasive, professional, and impactful branding that always delivers.

Hindustan Times

Leverage the power of Hindustan Times, a market leader with a stellar record of the highest Unique views at 2.57K in the digital landscape. Our broad reach and distinct audience profile render it the preferred platform for national campaigns, premium launches, and corporate branding. Experience amplified visibility, superior recall, and robust ROI. With Hindustan Times, your brand message adapts naturally to the digital vertical, returning persuasive, professional, and impactfully resonating solutions.

Money Control

A leader in the digital media landscape, Money Control registers the highest Unique views of 2.15K, presenting an alluring blend of visibility and recall for advertisers. Preferred for national campaigns, premium launches, and corporate branding, it offers an unrivaled reach into a targeted audience profile. The metrics tell the story – a superior Return on Investment (ROI), which solidifies Money Control as the go-to avenue for impactful digital advertising that naturally resonates with the digital-savvy audience. Transform your brand's story with Money Control – the epitome of persuasive, professional promotion.

Top Media Options Used

Banner

Recognized for market leadership, Banner has successfully executed an unbeatable 143 campaigns in the digital space reaching a vast and varied audience profile. The proven visibility, excellent recall, and stellar ROI make Banner an indisputable choice for national campaigns, premier launches, and corporate branding. Seamlessly adapting to the digital environment, Banner ensures your brand stands out, encouraging advertisers to choose us. Our persuasive, professional, and impactful approach delivers the results you need.

Video

Video remains the dominant force in digital, executing an unmatched 71 campaigns, thus affirming its market leadership. Renowned for its vast reach, an engaging audience profile, Video is a sterling choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for its impeccable visibility, unforgettable recall, and substantial ROI. Video seamlessly adapts to the digital vertical, asserting its persuasive, impactful, and professional trait.

Article

Article is a market leader, executing a record 9 digital campaigns, masterfully adapted to the digital vertical. Its extensive audience profile and formidable reach make it a favoured choice for advertisers aiming at national campaigns, premium launches, and corporate branding. Article guarantees exceptional visibility, impressive recall, and solid ROI, making it a persuasive and impactful platform for brand promotion, consistently delivering professional results.

Lead Generation Banner

Lead Generation Banner, a market leader, has catalyzed a paradigm shift in the digital domain, with an unrivalled track record of executing 7 high-impact campaigns. With a broad audience profile, unrivaled nationwide reach, and preference from advertisers for national campaigns, premium launches, and corporate branding, we provide your brand with superior visibility, enhanced recall, and a solid ROI. Our adaptive approach to the digital vertical ensures a persuasive, professional, and power-packed promotion.

Audio

Claiming market leadership, Audio offers unmatched visibility, recall, and ROI that naturally adapt to the digital vertical. With the highest execution of 7 campaigns, it guarantees to reach an unrivalled audience profile. Advertisers nationwide prefer Audio for their corporate branding and premium launches, because it promises impactful, professional results. Opt for Audio, the trusted pioneer in impactful digital campaigns.

Top Categories by Ad Spend in Q3 2026

PR Release Digital Advertising

PR Release digital advertising can be defined as placing digital ads on websites and apps that are categorized under PR Release topic. 

PR Release digital advertising can prove to be very effective for brands/advertisers who work in the PR Release field or have the same target audience. For example, for sports and games websites and apps, we know that the primary audience is males. Hence, any brand looking to target a male audience like financial products or automobiles would opt for advertising on sports websites.

The reason why PR Release digital advertising is so popular is that advertising on PR Release websites and apps would mean showing the ads to a targeted audience which would lead to a higher click-through rate and hence a better conversion rate. 

PR Release Digital Advertisement Rates

PR Release digital advertisement rates depend on the following factors:

• Reach and Users of the website and app: Reach and users of the website and app decide how many people/users can be reached out to through advertising hence plays a major role in deciding the PR Release digital advertising price.

• Type of categories: The categories also define what kind of audience comes on the websites/apps. For example, news websites might have a less loyal audience than OTT apps. Hence, the category also helps decide the PR Release digital advertisement rates. 

• Targeting Options Available: The type of targeting options on the website/apps decide how precisely the apps/websites would be able to target the audience. Hence, a platform offering multiple targeting options would charge higher PR Release digital advertisement rates. 

• Advertising Format: The visibility of digital ads depends a lot on the types of ads offered by the websites and apps and hence are important to determine the PR Release digital advertising price. 

PR Release Digital Advertising Price

PR Release digital advertising price can be calculated based on the following factors:

• Cost per unit: The PR Release digital advertising rates would directly depend on the cost per unit of the ad. This cost per unit can be CPC, CPM, CPV, etc depending on the PR Release advertising platform and the digital ad format. 
• The number of units of ads: The other important factor can be the number of impressions, clicks, views, etc gathered on the ads that can be multiplied by the cost per unit to obtain the PR Release digital advertisement rates. 
• Targeting filters: Another factor that can add the premium to the total PR Release digital advertising price is the number of targeting options/filters.

 Advantages of PR Release Digital Platform Advertising

Following are some of the advantages of PR Release digital platform advertising:

• Targeted Audience: Since the ads are placed on specific topic-based websites/apps, for brands who cater to the same field, the audience are very relevant and hence brings better conversion. 
• High level of engagement: Specific topic-based websites/apps experience a very high level of engagement in terms of repeat users and time spent hence giving advertisers the opportunity to retarget the same audience hence creating high impact. 
• Real-time monitoring: One of the top advantages of PR Release digital platform advertising is that it provides real-time monitoring of campaign performance. 

 Top Platforms for PR Release Digital Advertising

To know the top platforms for PR Release digital advertising, follow these steps:

• Visit the Digital Tool Page.
• Select PR Release under categories filter.
• On the top right corner, you can find the option to sort the selections based on two factors- Top searched and price.
• On selecting the “top searched” method to sort the cards, you will get top platforms for PR Release digital advertising. 

Frequently Asked Questions

1. How much does it cost to advertise on a digital PR Release platform?

The cost to advertise on a digital PR Release platform would depend on many factors as discussed above. It may vary from 7.5 paise per impression for Hotstar (mid-roll video) to 25 lakh for YouTube masthead on per day basis. 

The Media Ant is the best digital PR Release advertising agency that provides more than lakh advertising options under digital advertising. One can find the cost of digital advertising on any of these platforms within a few clicks. 

 2.  How to know the campaign execution details of digital PR Release platform Ads?

One of the top reasons to opt for digital PR Release platform ads is that digital advertising campaigns can be tracked on a regular basis and in case of any requirement, the campaign can be edited. 

The Media Ant would share timely reports that would contain the campaign execution details of digital PR Release platform ads. The report would detail daily performance, spending, and cost per action for the digital PR Release platform ad campaigns. 

 3. How to select the best digital PR Release advertising platform?

The best digital PR Release advertising platform would totally depend on the brands’ requirements. The first question that the brands should answer is- who is their target audience?

Once the target audience is defined, the next step is to check which of the digital PR Release advertising platform has the ability to target this audience the best. Some of the platforms may cater to the exact audience or some of them might have the relevant targeting options to filter out the irrelevant audience. 

Once the target audience requirement is met, the next question to be asked is- What are the various ad formats offered by digital PR Release advertising platforms? This would help the brands select the appropriate ad format as per their budget and resources.

The last but most important question that remains is- What are the digital PR Release advertisement rates? This can be the deal breaker question and should be answered carefully. 

Once all these questions are satisfied, the brands can make a list of the best digital PR Release advertising platforms. 

 4. What is the effectiveness of digital PR Release advertising?

The effectiveness of digital PR Release advertising lies in the fact that these advertising platforms are relevant for brands who have an audience similar to those visiting the PR Release websites and apps. 

One common observation is that when the ads appear to be genuine content, they have more chances to be clicked. This is the rationale behind the growing popularity of native advertising and by advertising on the relevant PR Release digital platforms, brands can expect a higher number of conversions.